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| Management number | 238832887 | Release Date | 2026/07/11 | List Price | US$7.82 | Model Number | 238832887 | ||
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Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything. - How do I name a business? - What's the difference between marketing and advertising? - Is search engine optimization a good investment? - How do I get what I want from my graphic design team? - How in the world can social media work for my business? In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.
| Book format | Paperback |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | October, 2009 |
| Pages | 238 |
| Subgenre | Marketing |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | Zodo Group |
| Original languages | English |
| Language | English |
| Awards won | Axiom Business Book Awards (Advertising/Marketing) (2011) (Commended) |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.24 x 0.50 x 7.99 in |
| Assembled product weight | 0.55 lb |
| Bisac subject heading | Business & Economics |
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