Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition
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Product details
| Management number | 231979855 | Release Date | 2026/06/18 | List Price | US$46.43 | Model Number | 231979855 | ||
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This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis. Read more
| ASIN | 0130888524 |
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| ISBN10 | 9780130888525 |
| ISBN13 | 978-0130888525 |
| Edition | 1st |
| Language | English |
| Publisher | Pearson College Div |
| Dimensions | 8.5 x 0.75 x 10 inches |
| Item Weight | 2.05 pounds |
| Print length | 457 pages |
| Publication date | January 1, 2002 |
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